Services

We deliver a high level of client service at cost-effective rates; we are experienced at providing full service qualitative and quantitative research projects under MRS Code of Conduct.

Recent insight projects include: 

• understanding customers, their attitudes and behaviour 
• assessing promotional activities to develop the best creative concepts and optimise these for maximum effectiveness 
• developing NPD concepts, brands and products, from consumer taste tests to packaging and promotional development 
• analysing brand image and developing/refining new concepts and positionings 

Our experience in strategic planning services includes: 

• advice on producing an insight plan and budget to ensure fit within marketing/sales plans
• SWOT analysis to ensure market differentiation and commercial advantage 
• co-ordinating brand and  market “health” checks to review the position of brands or products within the market 
• conducting data reviews using internal sales/EPOS data and existing market research