Cameron Research News

Market research, planning and company information.

Local Food Festivals deliver economic benefits

Local Food Festivals deliver economic benefits

Taste Ayrshire: "Economic Impact and Visitor Experience Assessment Report"  Cameron Research, October 2012

The 2012 Taste Ayrshire Food Festival evaluation was conducted by Cameron Research; 250 quantified interviews with event visitors were conducted and 36 qualitative interviews with event organisers.   

Research analysis showed that the Taste Ayrshire Food Festival delivered a postive economic impact, introduced a significant proportion of new visitors to Ayrshire and confirmed resident and visitor interest in quality local food and in attending local food events 

Case Study for Scotland Food and Drink

Case Study for Scotland Food and Drink

Scotland Food and Drink: "The role of food tourism in supporting economic and social development", Cameron Research December 2012

Food and Drink is a key strand in the Ayrshire Joint Tourism Strategy 2012-2017.  Cameron Research was funded by Scottish Government to research and deliver case studies from the Taste Ayrshire Food  Festival.  The Case Studies present developmental factors and commercial considerations involved in organising a Food Festival event and in supporting local food tourism initiatives which, in turn, may support local authority regional strategies.

South Ayrshire Information Briefings: Councillors, Community Council and Business Owners

South Ayrshire Information Briefings: Councillors, Community Council and Business Owners

"South Ayrshire Town Centre Assessments" Executive Summary of Surveys, Cameron Research November 2014

Cameron Research, in partnership with IBP Strategy & Research, conducted a quantified programme of market research with residents, shoppers and businesses in Ayr, Girvan, Maybole, Troon and Prestwick.  The research assessed the town centres for feedback into the Business Improvement Districts (BIDS) Project and to inform the South Ayrshire Strategy Plan.

A series of Information Briefings were held to present the research surveys and to facilitate discussion. The Briefings presented an executive overview of the key findings from shoppers and residents including: opinions towards the presence and balance of types of retail outlets, browsing and shopping behaviour,  the parking and traffic situation, wider public realm and town centre environment and tourism opportunities.

The Briefings also covered key feedback from Businesses incuding opinions and satisfaction levels with the current business environment in each town centre.

Successful Festival of Light supports Growth Deal

Successful Festival of Light supports Growth Deal

illumination: Harbour Festival of Light  "Impact and Evaluation Report, Cameron Research January 2017

Cameron Research conducted quantified interviews with visitors and data was combined with PR and media impact analysis. The results showed that the inaugaral illumination Festival delivered a postive social and economic impact, with a high level of visitor enjoyment and intent both to recommend and to re-visit.

As a result, The Scottish Maritime Museum and North Ayrshire Council are developing proposals to produce future illumination Festivals and include these in the Maritime Mile initiative within the Ayrshire Growth Deal.