Cameron Research News
Market research, planning and company information.
Local Food Festivals deliver economic benefits
Taste Ayrshire: "Economic Impact and Visitor Experience Assessment Report" Cameron Research, October 2012
The 2012 Taste Ayrshire Food Festival evaluation was conducted by Cameron Research; 250 quantified interviews with event visitors were conducted and 36 qualitative interviews with event organisers.
Research analysis showed that the Taste Ayrshire Food Festival delivered a postive economic impact, introduced a significant proportion of new visitors to Ayrshire and confirmed resident and visitor interest in quality local food and in attending local food events
Case Study for Scotland Food and Drink
Scotland Food and Drink: "The role of food tourism in supporting economic and social development", Cameron Research December 2012
Food and Drink is a key strand in the Ayrshire Joint Tourism Strategy 2012-2017. Cameron Research was funded by Scottish Government to research and deliver case studies from the Taste Ayrshire Food Festival. The Case Studies present developmental factors and commercial considerations involved in organising a Food Festival event and in supporting local food tourism initiatives which, in turn, may support local authority regional strategies.
South Ayrshire Information Briefings: Councillors, Community Council and Business Owners
"South Ayrshire Town Centre Assessments" Executive Summary of Surveys, Cameron Research November 2014
Cameron Research, in partnership with IBP Strategy & Research, conducted a quantified programme of market research with residents, shoppers and businesses in Ayr, Girvan, Maybole, Troon and Prestwick. The research assessed the town centres for feedback into the Business Improvement Districts (BIDS) Project and to inform the South Ayrshire Strategy Plan.
A series of Information Briefings were held to present the research surveys and to facilitate discussion. The Briefings presented an executive overview of the key findings from shoppers and residents including: opinions towards the presence and balance of types of retail outlets, browsing and shopping behaviour, the parking and traffic situation, wider public realm and town centre environment and tourism opportunities.
The Briefings also covered key feedback from Businesses incuding opinions and satisfaction levels with the current business environment in each town centre.
Successful Festival of Light supports Growth Deal