Clients

Premium food ingredient manufacturer

• Brand positioning and packaging strategic planning for RTU dessert sauces within food service sector

• Usage and Attitude surveys within bakery category for food manufacturing sector

• Retail shopper intercept interviews to assess added-value of ISB offering

• Corporate communication evaluation to measure effectiveness of PR and advertising Internal R&D Ideation workshop to provide NPD techniques in food development 

Scottish salmon farming and processing for retail

• Market study to support category knowledge within chilled salmon sector and qualitative programme to optimise NPD development

“Jane provided invaluable support for our NPD project and has ensured that we have valuable and detailed consumer insight to develop this product further ; all elements of the project were professionally handled from proposal to debrief and Jane showed creativity and enthusiasm throughout the project” Geoff Cormack, Export Director at Meridian Salmon Group

Premium shortbread and bakery

• NPD concept and product development for retail bakery product

• In-store intercept and shelf-stand out for packaging development 

Working with Scottish Government

• Evaluation of regional Food Festival and delivery of Case Studies for Scottish Government to show economic benefit of activity and provide input into Local Authority Strategic Plan

"Jane provided research services to Taste Ayrshire through her company Cameron Research. Her first class communication skills, expertise in research methods and professional approach ensured that the project was completed on time, within budget and exceeded our expectations. Jane is a pleasure to work with and I wouldn't hesitate to recommend her services" Lisa Tennant, CEO Taste Ayrshire.

National Trust of Scotland

• In-depth interviews and focus groups with members of National Trust for Scotland to explore communication and positioning routes

“Jane added immense value to what was a highly complex project and her experience in research and strategy clearly showed through. She has a knack of going to the core of the issue balanced with clear strategic understanding, and her calm and practical approach makes her a pleasure to work with” Clare Wade, Director, Mindspace Qualitative Research

Food products

• NPD concept and product development for fresh food product including in-home product testing

“Jane delivered a detailed and in depth job; she has a great skill for getting under the skin of respondents’ answers and really getting inside their heads! She provided clear and actionable recommendations which show that she understands the commercial perspective” Paula Cormack, Consultant at Progressive Food Consultancy

The Vital Ingredient

• Branding workshop to develop positioning and imagery for NPD
• Focus groups to test and optimise branding, positioning and packaging  

Commercial Director

“I have worked with Jane as both colleague and client for over 10 years in sectors as diverse as major, international drinks brands through to industrial food ingredients, covering large corporate cultures and SME, family businesses. Jane is an outstanding insight practitioner who exhibits a real understanding of the client need and shapes her approach to meet that need. As consequence her work has clear, actionable outcomes, and is also firmly focused on providing clients with an enduring commercial benefit. Ronnie Leggett

Enterprise Service/Town Centres Office

South Ayrshire Council (funded by European Regional Development Fund) to enable delivery of the Business Improvement Districts (BIDS) Project and to inform the South Ayrshire Strategy Plan.

• Research and consultancy undertaken by Cameron Research to gauge priority issues of customers, businesses and residents of: Ayr, Girvan, Maybole, Prestwick and Troon
• A large-scale programme of quantified interviews undertaken in August 2014: shopper/customer survey, resident survey and commercial operators/business survey

“safeguarding the past and inspiring the future”

• a research programme to inform IMS marketing requirements and opportunities for five year Strategic Plan

• survey undertaken to explore attitudes towards Scottish industrial heritage and the scope of the individual museums; also to explore potential for marketing initatives 

• qualitative and quantitative interviews undertaken over Summer 2014 with staff, volunteers and visitors at museum sites

   

EventScotland: Winter Festival

illumiNATION: a 4-day Harbour Festival of Light to celebrate Scotland’s Winter Festival and St Andrews Day; a sustainable annual festival bringing benefit to the tourism strategy and promoting community engagement.

• quantitative visitor research to assess economic and social impact of the Festival

• research consultancy to contribute to EventScotland’s Post Event Outcome Report (Scotland’s Winter Festival Events)